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Uber’s policies on “surge” pricing have never endeared people to its service, though the company defends the moves as necessary to get ANY drivers to show up in times of high demand (and generally speaking, I agree with them)
Recently the company came under fire for enacting a 4x “surge” pricing during the recent crisis in Sydney Australia. From the Atlanta Journal Constitution, it started with the following tweet.
We are all concerned with events in CBD. Fares have increased to encourage more drivers to come online & pick up passengers in the area.
— Uber Sydney (@Uber_Sydney) December 15, 2014
An hour or so after the tweet, Uber backpedaled, instead offering free rides and refunds for people.
What do you think? Was Uber in the right or wrong?