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JetBlue has become the latest airline to add a low-fare option to its ticket choices.  The ultra-low-cost carriers like Spirit and Frontier have changed the industry landscape for airline ticketing and service expectations and this is further confirmation that the unbundling of airline services is here to stay.  With the launch of its “Blue Basic” fare, JetBlue joins Delta, American and United in implementing basic economy fares.  According to JetBlue President Joanna Geraghty, “There is a growing customer segment that really values low fares and that are willing to trade off certain benefits.”  Information on all of the fare types and restrictions of each are available here.  This move will expand the number of JetBlue fares to five.  The fare guide below shows a comparison of each fare type.  However, if you are Mosaic member or a JetBlue Plus or Business Card holder you have a different benefits across each fare type.  The fare guides for Mosaic members and JetBlue credit card holders are available on the JetBlue website.


 

How is Blue Basic different?

Besides being JetBlue’s lowest fare, there are four key differences with Blue Basic:

  • There’s a fee for selecting your seats more than 24 hours prior to departure (you can still choose from the remaining Core seats at check-in for free).
  • You’ll board with one of the last boarding groups. (Except for Mosaics and those who have purchased an Even More® Space seat.)
  • Changes and cancellations are not allowed. (Even if you have Mosaic status.)
  • You’ll earn 1 TrueBlue point per dollar spent—or 2 points if you booked on jetblue.com or the JetBlue app.

Other than that, you’ll still get all “the most legroom in coach”, free brand-name snacks + drinks, free high-speed wi-fi, DIRECTV® and movies at every seat.  Travelers can still bring aboard one personal item and one full-sized carry-on bag (space permitting) at no extra charge.

Tell us what you think about this new fare type from JetBlue in the comments!


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