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In a move made slightly ironic by Wow Air’s recent cease in operations, yesterday JetBlue announced their expansion into the transatlantic flight fight. While this announcement is pleasing, it’s not especially surprising, give that they’ve been hinting at such a move for years and in early March sent out a special “save the date” email to all employees for a “chat about JetBlue’s vision and strategy.” The news is confirmed now, though details are still pretty scarce.
- Service will begin in 2021.
- Initial flights will be Boston-London and New York City-London; no word yet on which London airport.
- They’ll be flying the Airbus A321LR, swapping out some of their orders of the A321 for the long range product.
- The airline will introduce a new Mint product, the premium domestic cabin that made waves when it first premiered. (SEE ALSO: JetBlue Mint Review- from FLL to SFO, our 1st Mint experience)
While JetBlue already flies to destinations in Mexico, Canada, Central America, and northern South America, this will be their first foray into a very crowded market, one that is held dominantly by alliance airlines. It’ll be interesting to see how the competition reacts to the announcement- and whether JetBlue can pump up their Mint product enough to compete with the likes of United Polaris and Delta One.
I’ll leave you guys with a quote from JetBlue’s CEO that sums up pretty succinctly the airline’s decision to jump across the pond: “Twenty years ago, our founders had a simple formula for choosing a new market – it had to be overpriced, underserved, or both. London is the largest metro area JetBlue doesn’t yet serve from both Boston and New York, and we could not be more thrilled to be changing that in the years ahead. The fares being charged today by airlines on these routes, specifically on the premium end, are enough to make you blush.”