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Up until now I rarely fly JetBlue, because they just don’t have flights from the Bay Area to places I need to be. But so far this year, I have taken two JetBlue flights, one to Long Beach for Disneyland and the other to New York for the Hamilton show. I also have a MINT flight booked for the whole family at the end of the year. Needless to say I am paying a little bit more attention to JetBlue and their TrueBlue program. This morning I got an email that really grabbed my attention. For 3 days only, you can purchase TrueBlue points with up to 75% bonus.
Terms of the promotion
- Bonus point offer valid for point purchases between April 26 and April 28, 2017;
- Bonus points are incremental based upon the amount of points purchased;
- To receive the bonus, minimum purchase of 3,000 TrueBlue points is required;
- Maximum point purchase per transaction is 30,000 points;
- Members may not purchase more than a total of 120,000 TrueBlue points in a calendar year (regardless of whether the points were purchased or received as a gift).
Doing the math – is it worth buying?
If I buy 30,000 points (the most you can buy in this promotion), I’d get an additional 22,500 points. So a total of 52,500 points for about $887 including taxes. That’s an average of 1.69 cents per point, about the same as JetBlue’s last 70% buy-point bonus promotion.
Most people value JetBlue points at 1.0 to 1.4 cents each, so this is not a price at which I would speculatively buy JetBlue points. Unless you need to top up your balance in order to make a redemption, I would just ignore this email if you also receive one.