I got an email from United this morning offering 500 bonus miles for opting in to receive emails from their partners

Clicking through to check my account, and I notice

As you can see, I am unsubscribed to MileagePlus Partner emails.  I am sure that is no accident as generally I uncheck those boxes when signing up for things.

Is 500 bonus miles worth it?

That’s the question, right?  I generally subscribe to the belief that free miles are free miles.  With the new Google Inbox, promotions and marketing emails like this generally get filtered out pretty well, so I will probably sign up.

Only you can decide whether it’s worth it to you.  It certainly could provide a way to extend any miles that are close to expiring.

Full terms and conditions state that:

Please allow 6-8 weeks after completed qualifying activity for miles to post to your account. Bonus miles will be credited to your account approximately 5 months after you’ve opted in.

Note that according to the promotion, you do need to sign up by August 31st, AND stay opted-in for 3 months.  It does not appear to be targeted though I could not tell for sure.

What do you think?  Is it worth it?  Are you signing up?