Please ensure Javascript is enabled for purposes of website accessibility

A flying start to a new year! Alaska Airlines are offering a 40% bonus when you buy 15,000 or more miles (up to 60,000 miles) 40% bonus on 15,000 miles or more purchased through February 7, 2017. The offer is targeted. But even if you were targeted, should you buy?

Let’ do the math. Normally, each 1,000 Alaska miles would cost $29.56 with tax included, that is 2.9 cents per mile, pretty steep cost! Nobody values Alaska miles at more than 2 cents per mile, so at the normal rate, it doesn’t make sense to buy.

What about with the 40% bonus? To be eligible for the promotion, you have to be targeted (both my husband and I are), And you need to buy AT LEAST 15,000 miles, for a total of 21,000 miles (including 6,000 bonus miles). The purchase will set you back $443.44 including tax, averaging 2.1 cents per mile. This is still not a great purchase price, but a lot better than the normal rate!

Alaska BuyMile 15K

Buying miles can make sense in the right situation. If you’re 1,000 miles short of an Emirates first class redemption, or an award ticket on JAL first class or business class, it may not be a bad idea to spend the ~$30, but buying points for the sake of buying points just doesn’t make sense here.

Were you targeted for the 40% bonus? 

Points With a Crew has partnered with CardRatings for our coverage of credit card products. Points With a Crew and CardRatings may receive a commission from card issuers. Responses are not provided or commissioned by the bank advertiser. Some or all of the card offers that appear on the website are from advertisers and that compensation may impact on how and where card products appear on the site. Any opinions expressed in this post are my own, and have not been reviewed, approved, or endorsed by my advertising partners and I do not include all card companies, or all available card offers. Terms apply to American Express benefits and offers and other offers and benefits listed on this page. Other links on this page may also pay me a commission - as always, thanks for your support if you use them