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Marriott is probably the airline / hotel chain that I most think of in terms of incentivizing its users (i.e. you and me) to engage with the brand socially. They have long had the #MRPoints program, which would give you a small number (~10) points for interacting on social with the brand.
Recently announced is the fact that they are rebranding the program to #RewardsPoints, and making a few changes
1000 points for linking your social accounts and following Marriott
As part of this change, Marriott is offering users the ability to get up to 1250 Marriott points for linking your accounts and following Marriott on various social networks
- 250 points for connecting their Twitter account to their Marriott Rewards account
- 250 points for connecting their Facebook account to their Marriott Rewards account
- 250 points for connecting their Instagram account to their Marriott Rewards account
- 125 points for following Marriott Rewards on Twitter
- 125 points for following Marriott Rewards on Instagram
Note that if you’ve previously gotten points for linking your social accounts, you won’t be able to get any points for doing this now
And… up to 45,000 points annually
Also as part of the change from #MRPoints to #RewardsPoints, Marriott is upping the annual maximum number of points you can earn from 2,500 to 45,000. They also say that they are going to be running 3-4 campaigns a month to promote #RewardsPoints.
I reached out to my contact for a bit more information about this and he said that throughout the year, Marriott Rewards will run about 3-4 mini-campaigns a month where points earning actions are as simple as retweeting a message, sharing content with us and more. We’ve been known to surprise and delight members around big milestones in their life as well.
This seems like a fairly big opportunity, depending on how prevalent and easy these campaigns are. If it’s a matter of each campaign can earn you 1000 points for easy actions (like retweeting / sharing images) and they come several times a month, this could be fairly lucrative. So I’d make sure that you and all of your family members have their accounts created and linked.
Did you get your 1250 points for linking your accounts with Marriott #RewardsPoints?