I got an email from Hyatt this morning mentioning that they are going to be granting people that spent $50,000 or more on their Hyatt card in 2016 to Explorist status in the new World of Hyatt
We wanted to give you the heads up that on March 1, 2017, we are surprising all Hyatt Credit Cardmembers who spent $50,000 or more on their card in 2016 with automatic Explorist tier under the new World of Hyatt loyalty program through February, 2018.
- 20 percent bonus points (on qualifying nights, dining, spa experiences, etc.)
- Four Club lounge access awards annually
- Room upgrade upon arrival
Cardmembers can maintain their Explorist status by spending $50,000 on their Hyatt Credit Card each calendar year, staying 30 qualifying nights or earning 50,000 base points.
Top tier status through spend
I originally was much more excited about this email before I read the whole thing. Originally I thought that Explorist was top-tier (it’s not; it’s id-tier) – if only their new names made any sense…. 🙂 And plus, spending $50,000 on the credit card is ALREADY a perk granting mid-tier Explorist status going forward – this is just making up for 2016 spend.
While it looks like they have not made the decision to reward big spend on their co-branded credit card with top-tier status (like Hilton does), this is at least a (small) step in the right direction.
This was one of the questions I asked Jeff Zidell, Hyatt’s SVP of Loyalty, when I interviewed him about the World of Hyatt program a few months ago and he responded that they were looking into doing something like this but not committing to anything yet.
Personally I’d be surprised if this affected very many people – if you’re spending $50,000 on the Hyatt credit card, something tells me you’re pretty interested in Hyatt and so I’d be surprised if most of those people weren’t Diamonds already and in line to be Globalists (top-tier)
Will you be affected by the “surprise” granting of Explorist status for Hyatt big spenders?