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Choice Hotels is out with an extended offer to buy Choice Hotel points with a 30% discount. Let’s examine it to see if / when it might make sense. It’s a tiered offer where different accounts get a 15, 20 or 25% discount, depending on how many points you buy.  In all cases, the discount expires February 4th

Normally, Choice points cost $12.80 to purchase 1,000 points (tax included), for a purchase price of 1.28 cent per point. That might seem cheap, but remember, Choice points are only worth about 0.6 cents each, so at the normal rate, you’re paying a premium on the value. At the normal rate, it doesn’t make sense to buy Choice points.

What about with the discount offer? This time the bonus is tiered –

  • Buy 4,000 – 7,000 points – 10% discount
  • Buy 8,000 – 17,000 points – 15% discount
  • Buy 18,000 or more points – 30% discount

If you buy the full 180,000 points, then with a 30% discount offer it will cost you $1,297.80, which brings the purchase price to 0.721 cents per point, which is closer to the normal redemption value, but still slightly higher.

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While I’m generally against buying points speculatively, if you need some points for your next redemption, it could be worth topping up your account.

(SEE ALSO: When is buying miles worth it?  Only in these 3 instances)

You can find the link to this promotion here. I actually bought Choice points for the first time before my trip to Sweden awhile ago. We were looking at staying at the Clarion Hotel Sign in Stockholm. Choice was running a 10% off promotion then, so I paid $99 for the 10,000 points. That let me book the hotel for 10,000 points / night instead of paying USD$249 / night! It’s only for situations like these when I recommend buying points.

Will you buy Choice points with a 30% discount offer? Or will you wait for a better offer to come back?

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