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I get it that advertising and marketing departments have to really play it up how “cool” and “amazing” their products are, and hotel companies are no exception. I was watching a football game the other day and saw this commercial for the new IHG One Rewards program.

IHG’s crazy commercial

Here is the commercial I saw –

They tell you to

  • Arrive How You Arrive
  • Dine How You Dine
  • Extra How You Extra
  • Work How You Work
  • Guest How You Guest

Here is their opinion on how you might “dine” if you stay at an IHG hotel

a man in pajamas eating food on a bed

Personally, my experience “dining” at IHG hotels is more like

a tray of cinnamon rolls

The Bottom Line

I dunno – maybe I should not be surprised by these types of commercials. I mean I know that their job is to make things look as appealing as possible, but this one just seemed SO over the top. I mean does ANYBODY travel like this (at an IHG hotel, nonetheless)

What do you think? How do you “Guest How You Guest” at IHG brand hotels?


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