I get it that advertising and marketing departments have to really play it up how “cool” and “amazing” their products are, and hotel companies are no exception. I was watching a football game the other day and saw this commercial for the new IHG One Rewards program.
IHG’s crazy commercial
Here is the commercial I saw –
They tell you to
- Arrive How You Arrive
- Dine How You Dine
- Extra How You Extra
- Work How You Work
- Guest How You Guest
Here is their opinion on how you might “dine” if you stay at an IHG hotel
Personally, my experience “dining” at IHG hotels is more like
The Bottom Line
I dunno – maybe I should not be surprised by these types of commercials. I mean I know that their job is to make things look as appealing as possible, but this one just seemed SO over the top. I mean does ANYBODY travel like this (at an IHG hotel, nonetheless)
What do you think? How do you “Guest How You Guest” at IHG brand hotels?
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