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Most of us accumulate Hilton points pretty quickly. If they’re part of your overall strategy, the Hilton cards earn points at a much faster rate than many other cobranded cards. Granted, I’d typically value Hilton points lower than many other currencies, but it’s fun to see hundreds of thousands of points when I check AwardWallet!

(The American Express Hilton Aspire card consistently ranks highly in our Card Madness series due to its great benefits and high earn rate.)

Right now, Hilton is offering a 100% bonus on purchased points through the end of the calendar year.  In order to trigger the 100% points bonus, you’ll need to purchase at least 10,000 points for $100.  This means you’re buying points at a cost of $0.005 (or half a cent) per point. Half a cent is typically right where I value Hilton points. Over the past few years I’ve been able to get an average of about 0.53 cents per point.

Hilton members can purchase a maximum of 160,000 Hilton points for $1,600.00. Unfortunately the sale is processed by Points.com, like most points sales. This means you won’t earn bonus Hilton points with your Hilton cards, but you CAN use a shopping portal for Points.com. Right now, it looks like your best options are giving out about 2% back on the purchases. Let’s say you buy 100,000 Hilton points for $1,000, netting you 200,000 Hilton points. Since you’re such a savvy shopper, you click through the Swagbucks shopping portal for an extra 2% back in Swagbucks.  Since you just picked up a shiny new IHG Rewards Club Premier Card, you whip that out of your wallet for the purchase.

… then you realize that would be a TERRIBLE card to use unless you’re working on the welcome bonus, and opt for your Citi Doublecash card.

$1,000 cost – (2% Swagbucks + 2% Citi Doublecash) = 200,000 Hilton points

$1,000 cost – ($20 in Swagbucks + $20 in Citi Doublecash) = 200,000 Hilton points

$960 = 200,000 Hilton points

0.48 cents per point

Anybody else feel like their middle school math teacher would be proud of them when analyzing this kind of stuff? I think Hilton points are very easy to earn and wouldn’t usually buy them even with a bonus.  That being said, it depends on your overall points and miles strategy. If you have a particular Hilton in mind and will get some good value out of the points, go for it. When do you think buying points is worth it? ONLY in these 3 instances…

If buying Hilton points at this rate makes sense for you, head over to this link and snag some! You’ll have to log in to your Hilton account. Enjoy your travels in 2021!


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