There’s been a ton of AmEx lounge coverage lately. The financial conglomerate has been expanding their existing lounges, opening new ones, and making a bit harder to get to them… Now, they’ve gone public with their purchase of the LoungeBuddy platform.
Check out the announcement from American Express here. American Express seems to view this is a strategic advancement of their card portfolio’s travel benefits.
“With the acquisition of LoungeBuddy, we will be able to leverage its cutting-edge platform to develop additional ways to become an essential part of our Card Members’ digital lives.”
What is LoungeBuddy?
Although I don’t know if I’d call LoungeBuddy “cutting edge”, I admit to using the app religiously. It’s a great app to help plan your layovers and make sure you’ve got lounge access where and when you need it. Every once in a while I notice some dated information, but I’m almost always thankful I have it installed on my phone while traveling. If you’ve never used the app before, you should consider downloading it before your next trip. You’ll need to input some information about the credit cards, lounge memberships, and elite statuses you have, and the app will display the lounges accessible to you at any airport. After that, you can save a trip (as I have above), or look at a single airport at a time.
I’ll echo some of the comments on DoC’s post here – do you want one of the lounge operators owning the review sites? I hope we don’t suddenly see a bunch of 5 star Centurion lounge reviews, or something will seem a bit fishy. I find this to be an interesting move for American Express. Hopefully AmEx will use the LoungeBuddy platform to continue expanding their own lounge network. I’d really like to see some kind of new Priority Pass equivalent for LoungeBuddy users with American Express cards. I smell a new Platinum card benefit coming…
The purchase is expected to be finalized next month. When complete, LoungeBuddy will operate as a wholly-owned subsidiary of American Express, and will retain leadership of its original founders. AmEx states that LoungeBuddy will “continue to develop its technologies and capabilities in digital travel services.”
Fingers crossed for some great crossover benefits!