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Choice Hotels is out with an extended offer to buy Choice Hotel points with an up to 30% discount. Let’s examine it to see if / when it might make sense. It’s a tiered offer where different accounts get a 20, 25 or 30% discount. You can check your offer here – I got a 25% discount offer. In all cases, the discount expires November 2nd (Saturday)
Normally, Choice points cost $11.00 to purchase 1,000 points (tax included), for a purchase price of 1.10 cent per point. That might seem cheap, but remember, Choice points are only worth about 0.6 cents each, so at the normal rate, you’re paying a premium on the value. At the normal rate, it doesn’t make sense to buy Choice points.
What about with the discount offer? This time the bonus is tiered –
If you buy the full 120,000 points, then with a 25% discount offer it will cost you $891, which brings the purchase price to 0.7425 cents per point, which is closer to the normal redemption value, but still slightly higher. A 30% discount would cost you $831.60 which brings the purchase price to 0.693 cents per point. This is roughly analogous to a 50% bonus on purchased points.
While I’m generally against buying points speculatively, if you need some points for your next redemption, it could be worth topping up your account.
You can find the link to this promotion here. I actually bought Choice points for the first time before my trip to Sweden a year or so ago. We were looking at staying at the Clarion Hotel Sign in Stockholm. Choice was running a 10% off promotion then, so I paid $99 for the 10,000 points.That let me book the hotel for 10,000 points / night instead of paying USD$249 / night! It’s only for situations like these when I recommend buying points.
Will you buy Choice points with a 20-30% discount offer? Or will you wait for a better offer to come back?
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